Thank you, you are now logged in. x

Optus concentrates on home-brand retail and drops Allphones

comments

Optus concentrates on home-brand retail and drops Allphones
Optus is focusing on its own retail stores as a distribution channel. Image: sturtmall.com.au

The Optus telco business is streamlining its retail and online presence and focusing on its own-branded stores as the major retail channel for mobile distribution.

Third-party dealer Allphones has been ditched by Optus, Australia's second largest telecoms business, according to SmartCompany. This reportedly comes after Optus closed off deals with distributors Telechoice and BoostMobile.

In at statement Optus said it will refocus its retail distribution "to better reflect the maturing mobile market and changing consumer needs."

"Rationalising" some of its third party distribution channels is part of this process.

  • Read the SmartCompany story here
 

Franchising on Twitter

­

Sign up for our FREE email newsletters

Get all the news, views, comment and opinion on the issues that matter to you.

Newsletter