Domino's Pizza is making an effort to reduce its pizza delivery times, launching an outdoor digital campaign in Brisbane, where billboards will display up-to-date delivery results for its stores.
The billboards, located in Clayfield, Newstead and Enoggera will display the latest estimated delivery times for Domino's stores in the local area, which on a national average, currently stands at 24 minutes.
"We are serious about improving the pizza delivery times across our business and we want to show customers that we are not afraid to hide," said Domino's chief marketing officer, Allan Collins.
"Brisbane has some of the best delivery times across Australia and we are proud of some of the results achieved in this market. For our customers it means they receive their Domino’s order quicker; pizzas fresh and piping hot and drinks chilled."
Collins added that while Domino's is focused on lowering delivery times across its stores, road safety and the quality of the end product are always the top priority.
"The hustle is in the store, not on the road. Road safety and the safety of our delivery drivers is our number one priority and under no circumstances do we want our team members disobeying road rules just to deliver a quick pizza.
"We also take the time to ensure every pizza is made correctly in store before the driver leaves. Pizza quality is important to us and its up to the whole team to ensure every pizza successfully passes each stage of the order process, not just the driver delivering quickly," he said.
The digital advertising billboards will be on display between 17 October and 13 November at the corner of Sandgate and Junction Road, Clayfield; Breakfast Creek Road, Newstead and the corner of Samford Road and Wardell St, Enoggera.