A new online tool at new-build franchise Hotondo Homes means house buyers can create a plan for their ideal home themselves. Customers simply choose from one of 40 standard Hotondo Homes designs and using the interactive planner add modifications with the click of a mouse.
Jodie Flower, national marketing manager of Hotondo Homes, said “One of the best things about the Home Planner is that customers have engaged with our brand and formed an attachment to their dream home before they have even contacted one of our builders. It is then up to our builders to build upon this relationship and turn their dream home into a reality."
An advertising campaign with the slogan ‘Choose a house you like. Create a home you love’ directs consumers to the Hotondo Homes website, where they use the home planner.
“Last year we conducted some focus groups and the outcome was that consumers want the flexibility to tweak floor plans to be able to build a home suited to their own lifestyle and requirements, so we are just listening to consumers and filling a gap in the market," said Flower.
In January 2012 the new Home Planner campaign ‘start making plans’ launched through traditional and social media.
Check out the new Home Planner and see how it works here: