Amber, the hard flooring franchise with 28 stores across NSW, Queensland and ACT, has refreshed its brand. A modernized strapline, logo and marketing campaigns are based around the concept of personalised inspirations.  

Company CEO Ron Geekie said it was essential to align the well-known strapline ‘Amber has the answer’ with a developing customer base that has moved from a young female advice seeker into a confident woman who knows what she wants for her home.  

“With companies increasingly going head to head, the business world is moving at a faster pace than ever before. At Amber our aim is to up the ante against competitors, capitalizing on this period by constantly growing with our customers.  

“While the basic tenet remains constant, Amber’s brand essence and image has been modernized and simplified in line with our new market.”  

Geekie said each showroom will be treated as an inspiration destination with motivated staff who can stimulate the imagination of the customers.