A little bit of cheek will continue as the signature of food franchise Nando’s when it relaunches its brand in early May. The casual dining chain has just boosted agency Sphere’s involvement in the media campaigns and has used its talents to create topical radio ads.  

The food franchise has made a name for itself with topical commentary, predominantly in newspapers, but now a broader media will be used according to topic, said national pr manager for Nando’s Australia, Jacinta Chapman.  

Chapman told Franchising more will be revealed about the brand’s latest approach when the campaign launches in two weeks. “It’s a change in the way of working," she said, "but the cheeky irreverence will stay in the brand."  

Justin Monaghan, national marketing manager for Nando’s Australia, commented “Over the past few years we’ve worked with both CHE and Sphere on our advertising campaigns. This year we’ve vamped up Sphere’s involvement in the business and they’ve been working more closely with us on the brand.  

“CHE also remains an integral part of our creative arsenal and so we’ll continue to work in the trenches together.  

“We’ll continue to be having fun in the Nando’s way, not taking life too seriously which we believe is important given all the doom at the moment. We think that there are some really exciting times ahead, so stay tuned,” he said.