Mortgage Choice reaches new high with loan approvals

19 May 2011

Print this article Comments Bookmark and Share

Mortgage Choice's CEO Michael Russell. Image: mortgagechoice.com.au


Home loans broker and franchise system, Mortgage Choice, has bucked broader industry trends and reached its highest value of home loan approvals since October 2009.

"Home loan volumes are down industry wide but what we are seeing is more consumers looking to reputable brokers to help them navigate an increasingly competitive mortgage market," said Mortgage Choice CEO, Michael Russell.

March's unconditional approvals reached $943 million, the franchise's best month since October 2009, which was boosted by the First Home Owners Grant.

Russell said that Mortgage Choice's home loan market share has also hit a two year high.

"The present bank wars have heightened lender re-engagement; they are competing hard for our business.

"This combined with our brokers actioning their 'client for life' philosophy and our excellent brand awareness campaigns have led to these results. Mortgage Choice brokers are being rewarded for their outstanding initiatives, which is wonderful to observe," he said.


Tags: financial services | franchisor | mortgages and loans | trends

Just in:

Add a new comment

Enter the code shown:

Education about the franchising process and ongoing training once in a franchise system can be gained from a variety of sources. Click on the links below to find out more about particular learning opportunities.

The Franchise Council of Australia runs seminars for anyone interested in pre-purchase education http://www.franchise.org.au/scripts/cgiip.exe/WService=FCAWWW/ccms.r?Pag eId=10040

Free online pre-entry franchise education is available from Griffith University's Asia-Pacific Centre for Franchising Excellence, sponsored by the Australian Competition and Consumer Commission (ACCC): http://www.franchise.edu.au/pre-entry-franchise-education.html

Learn online franchising at William Angliss Institute Melbourne: http://www.angliss.edu.au/Franchising

Franchise Directory

Franchisor Services Directory