Hairhouse Warehouse is value adding for its new franchisees with hefty promo package
Franchise manager Dean Salamone told Franchising, "We felt that in order for new stores to get as much traction as possible, we could do something unique in the marketplace that will help. The main emphasis is to encourage the salon offer sooner rather than later.
"As franchisors we can do a value add for our franchisees," Salamone said.
The promotional package, valued at $35,000 cost price, is intended to supplement the local area marketing that franchisees undertake.
New stores will receive 250 units of professional Nak Shampoo which within the first two days of opening they can give customers in exchange for their supermarket shampoo bottle (empty, partial or full).
On the third and fourth days, 30 GHD Mark 1V hair straighteners will be available for the first 30 customers who commit to a salon package service costing approximately $200.
On the fifth day any customer spending more than $50 from specific brands will be eligible for one of 500 Hairhouse Warehouse showbags: these include full-size styling product, hair lacquer, oil treatment, leave-in treatment and vouchers, in total valued at about $650.
