Go Sushi is starting the year by introducing the First Year $100,000 Profit Guarantee for all new franchisees.

All franchisees that start a new Go Sushi business before December 31, 2010 are eligible for the Guarantee.

Essentially, if a new franchisee doesn't make $100,000 net profit in their first year, Go Sushi will make up the difference.

"Having profitable and sustainable businesses is our primary concern, and the first year of trading is always the toughest on capital and cash flow," said recruitment and leasing manager, David Hill. "We wanted to give new Go Sushi franchisees a chance to be making a profit from day one while they are establishing their business, systems and customer base."

"Buying into a new business is a serious decision, and the First Year $100,000 Profit Guarantee provides a 35 per cent return on investment to the franchisee in their first year," he said.