Franchising looks set to benefit from a straightened economic environment if interest in the upcoming Franchising & Business Opportunities Expos in 2009 is any indication. Half of the floor space at the Sydney Expo has already been sold, despite the event being still four months away.
Jon Perry, exhibition director for the Franchising & Business Opportunities Expos, run by Diversified Exhibitions, said “Bad news for the economy can often mean good news for franchisors. With the ongoing threat of job cuts and stock price plunges, more people are deciding that the best way to control their own destiny is through franchises and small-business ownership.
“A franchise, with its proven systems and support, offers a safer and potentially high return alternative. We experienced a wave of enthusiasm from visitors at this year’s Melbourne Expo following the economic downturn and there is a real buzz surrounding the 2009 events.”
Organisers are busy recruiting new and compelling speakers for the Franchising Theatre. Perry said the 2009 Expos promised to be the best yet for both visitors and exhibitors. “We are also looking at some exciting inclusions around the ‘women in franchising’ theme and are in the process of creating a new visual look for the Expos, so there is a great anticipation building around 2009.”
The 2009 Franchising & Business Opportunities Expos will kick off at Sydney Convention & Exhibition Centre on 20-22 March, before moving on to Perth in May, Melbourne in August and Brisbane in September. For further information visit www.franchisingexpo.com.au