Australian food franchises Donut King and Brumby's GO! will open new stores in the lucrative service station food retail market as part of ongoing expansion strategy.  

This follows the successful running of the first such outlet for Donut King at Allendale, Cessnock from late 2008. The stores will be located in independent service stations. 

ASX-listed Retail Food Group (RFG) is Australia’s leading retail food brand manager and franchisor, owning the Donut King, Brumby’s Bakeries, Michel’s Patisserie and bb’s cafe franchise systems.  

RFG head of emerging markets, Gavin Nixon said “Entering the service station food retail market is certainly a new direction for RFG and each of the franchise systems.”  

The group has confirmed two new outlet openings in New South Wales and a possible further five in South Australia in the next 12 months.  

“Mums and kids know and understand the Donut King and Brumby’s brands but they also appeal to the tradesmen and the company representative market. Service stations’ highway position means customers can fuel up and go,” he said.  

A high traffic CBD site at The Pier in Eagle Street, Brisbane, has been confirmed too for Brumby's Go.

The Brumby’s GO! concept aims to meet consumer demand for on the run single serve snack items and the first outlet opened in 2004. There are now more than 10 outlets throughout Australia as a sub-group within the 300 outlet plus Brumby’s Bakeries system.  

As Australia's largest specialty donut and coffee chain, Donut King operates more than 300 stores across Australia, employing over 4,600 staff and serving 30 million donuts to Australians every year.