Pizza franchise, Domino's, has introduced gluten free pizza bases and more than 13 gluten free pizza varieties to its menu.

Domino's CEO, Don Meij said the introduction of gluten free pizzas was a direct response to customers who enjoy pizza but are gluten intolerant.

"We already have a vast majority of ingredients which are gluten free, but until now customers who are intolerant to wheat gluten weren't able to create a pizza they would enjoy," he said. "Now with the gluten free pizza bases, we have 13 pizza varieties which when paired with the new gluten free base are suitable for coeliacs."

Gluten intolerant customers also have the option of designing their own pizza.

Endorsed by the Coeliac Society of Australia, Domino's gluten free pizza bases can be chosen as an alternative base option for a particular pizza, or customers can choose from the Chilli Prawn, Garlic Prawn, Spinach and Feta, Toni Pepperoni, The Godfather, Margarita, Simply Cheese, Vengorama, Veg Trio, Chicken and Feta, Chicken Italiano, Chicken Manaco or Creamy Chicken and Cherry Tomato flavours.

The pizza franchise's gluten free range is one of a number of changes that have been made to the menu in 2009. Ingredients including beef, bacon and breast meat chicken have been upgraded, and a number of other new ingredients have been introduced.

"We have also committed to reducing the salt content of our proteins, bakery and dairy ingredients by 25 per cent over the next three years as well as reducing the saturated fat content of the proteins and dairy ingredients by 15 per cent," Meij said.