Nathan Cuneen, franchisor at hair styling franchise Blow Dry Bar, has created a new beauty franchise, but this time it's targeting beer and sport loving men.

Fuel for Men has just opened its flagship store in Sydney's Pitt Street Mall and Cuneen has serious expansion plans in sight, with hopes for 10 stores in the next 12 months and 100 in the next three years.

"We've created a niche in the industry, so obviously with Blow Dry Bar we specialise in blow drying and blow drying only, and obviously we cater for women, but we found a gap in the men's market where you've got your traditional barber who does your $15 haircut and you're not too sure what you'll walk out of there looking like, and then you've got your high end salons which are normally unisex and a lot of guys don't like going to them because they're often full of women and can be a bit claustrophobic," Cunnen told Franchising.

"This salon is specifically for men. We offer free beer, we have Playstation and Fox Sports in the waiting area and it looks like you're sitting in a warehouse."

Fuel for Men also does hair styling and cut throat shaves for $35.

Fuel for Men franchises range in price from $65,000 to $75,000, with the franchise providing all the necessary training for franchisees, who don't have to have any hairdressing skills or qualifications.

"We source the staff, we train them, we make sure they're all up to our standards," Cuneen said. "We're just looking for franchisees who understand and are passionate about their own business and can manage a team. They don't need hairdressing skills. They just need to want to join a company that's growing and where they can get a great return on their investment."