Australian owned and operated pizza franchise Domino’s Pizza Enterprises Limited (DPE) has opened its 300th European store.
Domino's France president Andrew Rennie said "Domino's has grown to become the number one pizza company in France and the Netherlands in sales and store count and aims to be the number one pizza delivery company in Belgium in store count by the end of 2010.
"Adapting our menu to match the local palate has been vital to our success. La Savoyarde for example, has become one of our highest selling French pizzas, featuring smoked bacon, potatoes, fresh cream and Reblochon cheese from the Haute-Savoie region in the French Alps."
DPE CEO and managing director Don Meij said "Opening our 300th store in Europe is a great milestone. Since purchasing the European stores we have implemented our successful Australian business model which has helped to grow sales, reduce costs and improve operational efficiencies with Europe network sales growth up 13.6 percent in February 2010 on the corresponding period last year."
Listed on the Australian Stock Exchange, DPE first entered the European market in July 2006 after purchasing 153 existing Domino’s Pizza stores in France, Belgium and The Netherlands from Domino’s Pizza Inc.
Since the purchase, DPE has added 147 stores in Europe and today celebrated the opening of its 300th European store in Pessac, France, in the famous Bordeaux wine region, bringing the group store count to 823.
There are plans to grow to 1,000 stores over the next decade.