Eagle Boys' 1300 EAGLE BOYS phone number is staying in consumers' minds, with unaided recall climbing 700 per cent since its launch eight months ago.
Unaided recall is a research method in which a respondent is given no assistance in answering questions regarding a specific advertisement.
In the latest Roy Morgan research, Eagle Boys Pizza's phone number recorded a 7.2 per cent unaided recall rate, compared to the franchise's previous 13 14 33 phone number which generated a 0.9 per cent unaided recall rate in March 2010.
1300 EAGLE BOYS has been active since the end of March this year and automatically channels callers through to their nearest store.
"There's been a significant and quick climb in the recall of our new number which is important given the proliferation of mobile phones. We need our customers to be able to quickly access us on the phone, whether they're at home, work or on the move," said Eagle Boys' CEO, Todd Clayton.
"Unaided recall in younger age groups proved even higher with 11.7 per cent of those 18-25 year olds surveyed recalling 1300 EAGLE BOYS - 25-34 year olds recorded 8.7 per cent of 35-49 year olds recorded 8.6 per cent."
Clayton said that while online ordering now accounts for over 15 per cent of the company's sales, Eagle Boys maintained a focus on phone and instore ordering.
"It's clear that in today's business, you need to provide multiple contact points so your customers can choose how they want to communicate with you. That's why we've invested in phone, online, instore and mobile technology to better streamline the customer experience," he said.
