Portuguese chicken franchise Nando’s has pulled off a stunt at the glitzy red carpet premiere of Sacha Baron Cohen’s latest movie Bruno, where he himself was Brunoed.
A Bruno double and his entourage rolled up in a hot pink Hummer limo and made it onto the red carpet before dousing themselves in Nando’s PERi-PERi sauce and unveiling signs that said: “This year's hottest chicks are covered in PERi-PERi”.
The stunt left security running around trying to clean up the sauce before the real arrival of Bruno minutes later.
Nando’s Australia national PR manager, Jacinta Cavalot said “Sacha Baron Cohen has built his career on pulling these kinds of stunts and poking fun at people.
“We’ve been watching the launch of the movie as it’s rolled out around the world and couldn’t believe no-one had tried to pull off a stunt. So when the guys at Sphere came to us with the idea, we really couldn’t resist the opportunity to Bruno Bruno,” she said.
Michael Abdul, the managing director of Nando’s advertising agency, Sphere, said “It’s been a big year for us with producing topical commentary for Nando’s, the Bruno stunt is the latest in a long line of ‘in the news’ creative,” he said.
Nando’s is famous for its topical commentary, rolling out radio ads which have spoofed some of the most talked about events in the media including the departure of George W Bush, Kevin Rudd’s tantrum on board a RAAF, the Chick Chick Boom girl and Terry Wallace’s resignation.
View the Bruno stunt here: http://www.youtube.com/watch?v=nIUlpkPKGvA&feature=topvideos