Tasty Trucks has bought the 17 van business Lunch Express in Newcastle, NSW
Just three months after launching its new franchise system, Victorian-based cafe on wheels, Tasty Trucks, has begun its national expansion with the acquisition of the 17 van business Lunch Express.
Tasty Trucks founder, Colin Lear, said the Newcastle business will be retained as Lunch Express in the foreseeable future.
Lear told Franchising "There is no point in immediate rebranding of the vans to Tasty Trucks. Because of the reinvestment we make into the business we have a certain standard. We don't want to devalue what we've built in Victoria.
"We need to get the total system up to Tasty Trucks standards. It's about the whole package, so we will probably rebrand on a van by van basis.
"In addition, we will continue to look at acquisitions in other states of Australia in a bid to realise our goal of becoming a national brand," Lear said.
Organic growth
Rather than expanding through new and untried geographic areas, the 81 van business grows out of existing clients.
"We're unusual in that our territory is bounded by companies," explained Lear. "We don't go into greenfield areas, we respond to demand and grow organically."
Franchise opportunities are focused right now on Victorian territories; interstate will not be available until the Lunch Express vans have been rebranded.
Rent a van
Franchisees pay rental costs for the Tasty Trucks' vans. Read more about the system here and see it in action below.
